You are starting a business and have decided the cheeky name for it. Now you are on the next step, i.e., logo making, and the logo is as vital as the name. So, what exactly a logo is? It’s a small symbol that represents your brand. So, this symbol should be tempting, exclusive, and understandable if you want to set yourself apart in the industry you are stepping in.
To make a logo, you can hire a freelancer or invest in a logo design agency. Don’t have a big budget? No problem, you can make a logo online using a DIY logo-maker, but remember, such logos are not as effective as the one a professional designer will make for you. It’s in your hand what you want to choose. So, why do you think this step is important? There are several reasons, and today we are going to discuss them in this blog post.
The first impression is crucial in the marketing and business world. According to Will Rogers, “you never get a second chance to make a first impression.” So, your logo should have a powerful, attention-grabbing influence that it can turn an on-looker into your customer. It would be effective if you consider a graphic designer or a logo design agency to make a logo that can pique the customer interest and give a curious personality to your company.
A logo gives your brand a sense of identity. It represents you and your business and tells the people what your business is about and what products you are selling. Take the logo of Nike as an example. What you infer after seeing Nike’s swoosh? The symbol portrays speed, power, and motion, and this instantaneously takes our mind to a sports-related figure.
A logo also gives an impression of ownership. Anywhere you see the brand logo, and you’ll immediately think that it belongs to someone. For example, if you see a carton box with an iconic Apple logo on it, you’ll immediately say this carton belongs to Apple without any second thought. You’ll find logos on websites, cards, brochures, flyers, cartons, and banners. Logos everywhere let people recognize the brand easily.
A logo offers differentiation among your competitors. As mentioned earlier, the logo should be exclusive, meaning it should be unique, but the uniqueness should resonate with the brand, and it should not be out of context. However, for differentiation, the best option is to get help from a logo design agency as they can design an impressive and professional logo. Because a novice or an independent freelancer sometimes is not able to produce a unique logo. On the other hand, in agencies, a group of designers works on a single logo.
A logo plays a significant role in brand loyalty. A comprehensible and familiar logo generates trust, which leads to new customers and more sales.
Logos should leak professionalism. So, your logo must have a professional look. An unprofessional-looking logo can’t grab people’s attention, resulting in less return on investment.
Influence Customer Decisions
Logos do influence our decisions. The first look at a logo gives our mind a judgmental result. Too much elegancy and royalty tell the customer that the products of this brand are expensive, and if the viewer belongs to the lower class, he or she will immediately leave that site. Brands like Gucci, Louis Vuitton, Dolce, and Gabbana are among the luxurious brands. Their logos are enough to understand that these brands are only for elites.
You will display the logo on all marketing materials, so keep in mind what message you want to deliver through your logo. The purpose of your logo should be conveyed explicitly.
At some point, customers forget the name of the company, but they remember the logo. According to science, visual representation is easier to remember than text, so your logo should have an appealing style that your customers can easily memorize.
It depends on your ability to convert a logo image into a branding and marketing tool. However, it’s not easy to do. The best way you can do this is with the help of a logo design agency or a professional graphic designer. The design agencies have people of different expertise who work together to make your logo a powerful marketing tool.
Your logo speaks about what are you selling and to whom you are selling. Your logo can quickly determine your targeted audience. For example, if you are dealing with feminine products, the logo should have feminine colors. Similarly, if your company is manufacturing baby products, the logo should have loving and cartoonish features.
If your logo is famous and recognizable, you will not face any problems in introducing new products. We all know that customers are hesitant to try new products. If the customers identify your logo, the hesitancy in customers will diminish.